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Our Story

My name is Romina Musci, I am an Engineer with a Master's Degree in Design. When I was only 21 years old (2011), still in college, I founded the brand. I started creating statement pieces for my friends and family and suddenly realized that I had a business growing and thriving. I regularly spend hours looking for new trends and brainstorming about new ideas. I have a passion for design, fashion, and retail. 

With the world that's constantly changing, we have to evolve too. That's why in 2019 I decided to change the path of my career and become an employee of a tech corp while continuing with my passion and my full-time job for years. As a result, the brand embarked on a new phase from designing and manufacturing to curating and reselling.

The firm still focuses on giving people the opportunity to shop for unique pieces at affordable prices, we offer more product lines and the comfort of shopping from home with just a few clicks. You'll find fashion, different and fun pieces for women, men, kids, and home.

"Choose a job you love and you'll never have to work a day in your life"

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